SMART innovation has two main areas of business ...
- Management consulting
- Investing in technology generating start-up companies
While seemingly different, there is a connection between these two areas of business. Many of South Africa's technology start-up companies are derived from the R&D environment. Countries invest in Science, Technology and Innovation to build the economy and provide solutions to societal needs. SMART innovation's role in management consulting is to drive the kind of strategies and policies that will build a knowledge economy while at the same time, support the kind of enterprises that eventually provide jobs, stimulate economic development and drive scientific innovation to the extent that new industries are created and socio-economic development is attained.